About Us
We know one big thing. Life on the lake is a life at its fullest.
We’ve been at this for a long time. Not the company, the company is relatively new. The lake stuff though, we’ve been at it for decades.
Our founders were fortunate enough to get introduced to lake sports of all kinds at an early age. We learned to play in the sand, with the water running over our feet, and when we got brave enough, we learned to let the water wash over our head. We learned to swim, to float, and then to get behind the boat (A classic Boston Whaler where we first learned to go full send, trying new tricks and celebrating epic wipeouts). Soon enough, life on the lake, and these lake sports got us hooked. Every time we were out in the deep, soaking in the glory of the lake, handle in hands, ready to yell “Hit it.” That is what we do this for. Those moments where the world fades away, it’s you and the lake, and that’s all that matters.
It’s what we love. Our brand is crafted with those who share this love in mind.
Here at Soak The Planet we sell apparel and lifestyle gear that connects with soakers from all around this pale blue dot.
Our mission is simple, celebrate the moments we spend outdoors doing what we love, and supporting each other in the process.
So come on and join us, won't you? It's time to Soak The Planet.
The Team
Craig - Soak The Planet Co-Founder
The pioneer of the soaker life, Craig can be found going full send in just about any outdoor setting. It seems his mish is to push the boundaries, and he's always in support of anyone out there trying to get theirs.
Ben - Soak The Planet Co-Founder
It's style and comfort. A lifelong soaker by nature, Ben brings about a steady commitment to getting out there, and on occaysh has been known to go full send. After all, we're here to push the limits.
Locked into the culture, Sean embodies the soaker mentality and brings focus to the mish. Aside from the cold, not much can dampen his spirits, and even when the temps drop, you won't see him flake on a chance to soak it
.